An interview with Leadberry's CEO: Convert anonymous website visitors to hot B2B sales leads with Leadberry

An interview has just been publishred on Siftery.com with Leadberry's CEO, Adam Jankovits.

You can read the full interview right here or check the original article here! Enjoy!

Leadberry turns anonymous website visitors to hot B2B sales leads. Powered by Google Analytics and its proprietary algorithm, Leadberry allows you to see which companies were interested in your services. Besides basic company information, a vast array of important data are collected by Leadberry at a click of a button.

Leadberry provides you with contact details to the right company operatives, social data like common LinkedIn contacts, Facebook & Twitter pages and much more. On the top of it, you can export all that data, set regular alerts for yourself or connect Leadberry to your CRM to make your sales process even more efficient.

Kevin William David interviewed Adam Jankovits, CEO at Leadberry to learn more.

Can you tell us about what you are working on ? What is Leadberry?

We launched Leadberry, a B2B lead generation software in October 2016. The tool’s purpose is to make sales more efficient by identifying B2B website visitors who might be sales prospects. We boost these leads up with contact details, company information, social data and visitor metrics, hence turning cold leads into hot ones.

 

Why are you building this? What problem are you trying to solve?

Knowing the fact that 98% of a website’s visitors leave without any trace, we strongly believe that a lead gen tool like Leadberry would be filling in a large gap. If a visitor does not fill out a contact form, won’t call or email you — because of hesitation, or any other reason — that’s where Leadberry comes into play. This way you can identify and follow up these B2B sales prospects, right away.

Leadberry works well for other sales prospecting scenarios as well: if you’re preparing for a kick-off meeting or already have a relationship with a certain company, it’s handy to know if they’ve checked out your website / certain pages of your site, or come back from time to time, etc.

Who are your top competitors & how is Leadberry different from what’s already exists in the market? What’s unique about what you are building & why do you think companies should use Leadberry?

There are already some great online B2B lead generation tools on the market. A major difference is that with most of them you have to add at least an additional script to your website. This might cause performance problems or security risks, i.e. slowing the website down significantly. Plus with all these tools one needs IT expertise to implement it.

Leadberry works “plug and play” with Google Analytics, and connecting it with your website takes no more than 2 clicks.

Leadberry is for sales professionals / teams, marketing managers and top management. No IT team is needed to get started.

Who uses Leadberry? Can you tell us a bit about the different customer segments using Leadberry? What types of roles do your customers have at their companies (Sales, Marketing, Devops, etc.)?

From small to enterprise sized companies, marketing teams or sales professionals, C level management, Leadberry is a highly recommended tool. Basically anyone who has interests in lead generation for the company will find it useful for their daily operations.

Our subscribers are from tech firms to finance, real estate, automotive or professional services, so Leadberry’s current users are already quite diverse.

How are your customers using Leadberry? Could you share a few different use cases?

Sales teams of large or mid size companies are already using Leadberry on a daily basis, following up on leads discovered by the tool and building their prospect database with our software.

Have there been unique use cases for Leadberry that you hadn’t thought of or expected?

In the free beta phase we encountered a few really “advanced” users. This is actually a great thing as such high profile companies (some agencies) had some special needs. For them we had to raise the number of sites / users they can add, enable some custom CRM integrations, etc.

Were there any early ‘growth hacks’ or tactics that have contributed to your current success?

We got featured on BetaList shortly after our launch, that was quite a boost right at the beginning. Just recently we got featured on Product Hunt too, that actually tripled our site traffic for a couple of days — and also the number of our early bird subscribers.

Another great achievement and push for us was that we became the #1 rated Google Analytics Technology Solution partner, I guess that brought us quite a bit of attention.

Besides these we’re doing other advertising and PR efforts to introduce Leadberry to the World. It’s quite a lucky thing that the team has major experience in online marketing and growth hacking tactics as actually we’re running a next gen digital agency called Brandlift since 2010.

*What have been some of the most interesting integrations you’ve added? *

Leadberry is currently working out of the box with PipedriveZoho and Insightly CRMs. Of course many more are coming up in the next months, and we also have some even bigger surprises in our stash. :)

What are top 5–10 products that you depend to run the company & how do you use them?

PM and task management software like Trello or Asana are of course a must have for any team, no matter the size. We also use Slack for communication. From a technical point of view, NewRelic and Bitbucket are quite useful to us, and we use Mandrill for system generated emails. I guess it’s no surprise, but we kinda depend on Google Analytics, as our whole service is based on it.

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