B2B Lead generation: is privacy an issue?

With the advent of the Internet, the monster topic of selling to people – a.k.a. business development – has gone through a major transformation (if you haven’t just woke up from a coma lasting 10 years, you probably noticed). While a live sales force is still a necessity to pursue potential clients (leads), ever more companies are taking advantage of sophisticated-but-simple-to-use software tools that used to be the fictional topic of films, such as Minority Report, set in 2054.  In this post, you will learn how Leadberry helps you decode IP network numbers into specific companies without being Big Brotherish or stepping over your customers’ carefully built up privacy ‘walls’.

Technology, Google Analytics and digital data has enabled companies to operate smarter and help identify client-like-creatures visiting their websites, leaving certain clues to their identities.  While Google Analytics has the ability to register various information of users who visited your website (through the capture of their IP address), these users will still remain quite distant from you (as a company) being able to pinpoint them as individuals. (If you want this kind of service, hook up with the FBI or an online dating portal – they both offer similar features, B2B lead generation software doesn’t.)  Lets continue our virtual B2B lead generation journey.

OK, so you have a cool website that is content-marketing and SEO friendly (e.g. you researched what could be of added value for your customers and have actually made an effort to use words that are meaningful for them instead of you only.) You have set up your Google Analytics account and watching those funny little visitor numbers day-in and day-out – hey, people are actually looking at your website, ain’t that cool!? ‘What’cha looking at, bro?’ used to be the question tough guys in school asked wimpy kids…and so should be the same question in your mind, to which Google Analytics will obediently tell you the pages of your website your customers looked at.  So if only you had a tool that didn’t make people feel watched over, yet made it possible for you to politely get in touch with someone who might be interested in your offer!?

The current ‘Stop’ sign is now posted roughly at the intersection where you can decide how you choose to decode IP network addresses into specific companies with real employees you can actually target with a phone call or an email, saying ‘Your company popped up on my website, could I help you out with something valuable to you from our portfolio of products or services?

Well, Leadberry does exactly this!  In the age of transparency, we like to feel protected from prying eyes, and you, as an end-user will remain safe and anonymous in surfing any company’s website, for as long as your purposes are legit.  No white-hat business lead generation tool should have the ability to name any one individual, based on an IP address.  Instead, any solidly built tool should allow its owner to avail the information gleaned from the tool to the sales team and be able to see the company behind an IP network address.  Switching hats again, as an employee or owner of any business, you want the public to be aware of your activities and what you offer as a service, because that’s how relevant people, opportunities and deals can be brokered, right? With Leadberry, this type of company information is easy to come by, after which you will be able to see who you know at the given company that looked at your website recently (this is where LinkedIn and other connections come in handy).


If you’re browsing from a private - home - network, it will qualify as private IP info, and be filtered out as irrelevant record for lead generating tools such as Leadberry.

The most common information that is likely to be collected on a B2B basis would be: what your business provides directly and how it appears online, the pages your browser visits (if you choose to set this), and the number of visits made (by your business' IP).

Transparency is important: IP addresses should be visibly linked to your business, avoiding confusion. This is the basic principle for Leadberry's functioning: we process openly available resources of companies. Trust is essential for making business, so it is really advisable to create your virtual business card indicating who you are and what you do (you don’t want to do business with some shabby company who doesn’t communicate clearly what they are about).

There is a vast amount of information stored in IP addresses, such as geo location or your Internet provider. But in the case of mid to big sized companies with their own IP address, an appropriate software can track company visits on your website. Collecting company visitor data is NOT equivalent to collecting personal user information. Leadberry identifies the company, not the individual – and magic happens (compliments of your sales team using Leadberry)!

Leadberry is an official Google Analytics Technology partner.  All data Leadberry collects from across the Web as hot business leads are actually public and fully accessible. By collecting and showcasing information, Leadberry simply saves you time in the sales funnel process, without cutting corners on privacy.

Interested to learn more? Get in touch with us!

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