In a previous blog post we wrote about the differences between cold emails and warm emails.
Now we move on with the next part of Leadberry's full eBook of Cold Emails. Now showing you cold email templates which are tested out and working, served on you on a silver plate!

Method overview

Credit

We've learnt this genius idea from Bryan Kreuzberger at Breakthroughemail. Send 3 emails to 3 different people in a company. For each people mention 2 other colleagues you sent your email to. Target multiple levels of decision-makers in the same company: C-level executives, managers and executives. This way you have a great chance that they mention you in front of the others and you get a positive response.

And here they come, the 3 email templates that can actually get your foot inside those doors. 

EMAIL 1

Hey [firstname],

I am writing in hopes of finding the appropriate person who handles customer experience. I also wrote to [colleague 1] and [colleague 2] in that pursuit. If it makes sense to talk, let me know how your calendar looks!

[our company] helps [SaaS] companies doing [lead generation]. We do this by [turning anonymous website visitors into sales leads].

It means [more and better quality leads from the same inbound marketing budget] to you.

The benefit for clients is [these leads already show some intent or interest in your product or service. You don’t need to waste time with manual data cleaning or manual data entry to your CRM].

Some of our clients include [Money.net, PrimeRate, JLL, Dressa and Rising Stack].

If you are the appropriate person to discuss this, when would you be available for a quick introduction call? If not, who would you recommend me to talk to?

Bests,

Full Name

Title

Company name

Phone number

Physical address

EMAIL 2

Hey [firstname],

Did you read my note from last week about [our company] and our tool that [do or benefit for you].

SaaS companies usually use inbound marketing only, like SEO or paid ads. With Leadberry, our clients are able to deliver B2B leads right into their pipeline. This way they can reach those busy decision makers who never signed up to email lists and get a positive reply.

If you are the appropriate person to discuss this with, when would you be available for a quick introduction call? If not, who would you recommend me to talk to?

All the best,

Full Name

Title

Company name

Phone number

Physical address

EMAIL 3

[firstname],

I reached out previously regarding lead generation and haven't heard back from yet.

This tells me a few things:

• You're being chased by a T-rex and haven't had time to respond.
• You're interested but haven't had time to respond.
• You aren't interested.

Whichever one it is, please let me know I'm getting worried!

Thank you!

Full Name

Title

Company name

Phone number

Physical address

Probably you heard of the “break up email”. The “break up email” got over-used in so many industries that people just ignores it. The “T-Rex email” performs better. Use this T-Rex email instead of the usual “break up email” to close the sequence. Usually people replies because of the urgency and the little humor takes away the edge of the urgency.