Account Based Marketing (ABM) has been on the marketing horizon for a couple of years now and is lately becoming a buzzword among B2B sales professionals.
Account Based Marketing (ABM) has been on the marketing horizon for a couple of years now and is lately becoming a buzzword among B2B sales professionals.
As part two of this Top influencers to watch post, here are 4 more that we think are worth watching because they do something clever.
Things to do after your lead generation software has been set-up
Many people believe that lead generation software will take away all their miseries and generate not only leads, but flesh-and-blood customers as well. This is an ‘alternative fact’ as they nowadays state everything that takes place in an alternative Universe. Reality is, that unless you have a super, almost self-selling product or service that converts leads into customers, you will have to have a sales plan for what you will do, once you identified your leads from a lead generation software, such as Leadberry. This post aims to give you an actionable To Do list of such things.
Money.net got over 200 new business leads in less than 3 months by using Leadberry!
Selling your stuff to your target audience is easier than ever in the digital age. Selling your stuff to your target audience is harder than ever in the digital age.
Whichever statement you agree with, you are right. It has become easier due to technology and a whole bunch of automated programs and possibilities. And it has become much more difficult because the same automated programs that will do your work for you (e.g. automate selling to a large part), will also do the selling work of your competitors (for them) and all this leads to information overload on the side of your respective target audiences. The end result is a difficult maze of simultaneous pull and push marketing. Customers will ‘pull’ certain information towards themselves to create awareness and understanding about a given product or service category; and companies of these same products and services will sprinkle - push - a similar high dose of information onto these same customers, ‘just to make sure’ potential customers are aware.
We are now featured on Product Hunt!
98% of website visitors don’t fill out your contact form. While we all know that this behavior is unacceptable and should be deeply condemned, there may be other reasons, including:
Whatever the reason is, you are losing valuable leads that could potentially become your customers. It’s frustrating if this happens through SEO, and costly if you run paid advertising campaigns (such as Google AdWords or Facebook ads) to acquire leads – which don’t convert.
First, the bad news: unless you are in the porn film industry, selling your stuff or services to complete strangers always required stamina, perseverance and the ability to keep chasing people not once, twice, but three times at least to make them listen to you and convert possible leads into customers.
The good news is that the Internet, mobile phones and emails simplified a lot of things for service providers and their sales teams in terms of reaching people who could be your customers. In this blog post, we will dwell into the topic of key factors that you need to pay attention to when writing to people you wish you knew, but at this point you don’t. If this sounds daunting, you may still opt out of reading this post, the porn industry is always an option for many.
When you run an online campaign for your product or service offer, you are likely to want to bring interested visitors to your website. But not just any part of your website, rather to a specific, consciously designed page that explains in more detail how your offer would benefit potential clients…and most importantly what they have to do, to get their hands on your product (e.g. get them to purchase). This web page is called a landing page in the lingo of online marketing.
There are important elements to a successful (read: high conversion) landing page and how it is built up, and this post will aim to take you through those steps.
Of all the people who visit your website, only 2-5% will fill out your contact form and express their interest in your services. That is a staggeringly low number and begs the question: how can you identify and go after the other 95%, who leave only IP addresses as a clue to their identities?
B2B lead generation has become a crucial topic for businesses that want to sell their products and services to other businesses. Many companies are still strangling the thought of making their sales teams work harder, instead of smarter. In this post, we will cover how lead generation can gain momentum with the right kind of website and using Google Analytics as a powerful tool.